What a business page should post
Short answer
Decide from what you sell and what you can film. The 80/20 rule and the rule of thirds have no study behind them, and LinkedIn's one public cadence figure is a 2014 answer, so pick the cadence you can keep every week for a year. Instagram and Facebook now let people steer their own recommendations by topic, so post inside one nameable topic and say it in the first line and the caption. Instagram allows 5 hashtags on a post, and they label a reel without acting as a reach lever. Use AI video where it is invisible or declared, and avoid it where it stands in for something the audience assumes is real.
Content mix, cadence, topic controls, hashtags, trial reels and AI video: how a business page decides what to post, using what each platform has published.
Start with the 80/20 post if you are still choosing a content mix, because it explains why a ratio is the wrong input and when one still helps. If you are weighing Reels against carousels, the Edits post sets Buffer's engagement and reach figures side by side and lands on Reels to be found and carousels to be kept. The trial reels post lists the criteria Instagram publishes and treats trials as a hook lab. Instagram Series is a test only select creators have, so number your recurring formats now and do not wait for the button. On LinkedIn, the AI slop post has a five-question check to run before a company post goes live, and the fake employees post covers imposter accounts, which admins can remove only on a verified Page. VALORAE Media runs channels end to end, and on Instagram most of the week is a Reel built to be found, then the same idea rebuilt as a carousel built to be saved.