The Studio Notes
Running a page, not just filling it.
What we have learned editing and managing social pages for creators and brands: thumbnails, titles, posting systems, what to hand over to a team, and how to tell whether any of it is working.
OperationsThe 50/30/20 rule, the 5-5-5 rule, and what to do insteadThe popular social media content ratios, where they came from, why they keep getting recommended, and a more defensible way to decide what to post.PackagingWriting titles: the part of packaging most people rushA title is the other half of a thumbnail and gets a fraction of the attention. Here are the structures that hold up, how to pair a title with an image, and what to stop doing.PackagingThumbnails: what to change first when nobody is clickingThumbnail advice is usually a list of tricks. Here is the diagnostic order instead: what to check, in what sequence, when click-through is low.OperationsWhat to outsource on social media, and what you should never hand overA breakdown of which parts of a content operation transfer well to a team, which parts degrade the moment they leave you, and where the line usually sits.MeasurementWhich social numbers a business owner should look atFollower count is the number everyone reports and the least useful one. Here are the metrics that connect content to revenue, and how to read them without becoming an analyst.HiringVideo editor or social media manager: which one do you actually need?Most creators hire an editor when the bottleneck is everything after the export. Here is how to tell which role your channel is short of, and what each one does not do.HiringHow social media management is priced, and how to compare two quotesThe four pricing structures agencies use, the line items that move the number, and the questions that make two very different proposals comparable.OperationsOne video, five platforms: what to change and what to leave aloneCross-posting the same file everywhere wastes most of the value. Here is what genuinely needs to differ per platform and what is fine to reuse.OperationsA content calendar that survives a busy monthMost content calendars fail the first week something goes wrong. Here is how to build one around buffer and batching so a bad fortnight does not become a two-month gap.