Edit, Manage, Full Page: which one you need

Three tiers, three prices, and most people pick by asking how many videos they get. That is the wrong axis. What changes most between Edit, Manage and Full Page is who is on the hook when a week goes quiet, and that is the thing to buy on.

So here is the short version. If you want a missed week to be your problem, buy Edit. If you want a missed week to be our problem while you still hold the plan, buy Manage. If you want nobody on your side to hold any of it, buy Full Page. The rest of this is that paragraph with the detail filled in.

Edit, Manage or Full Page: which one you need

The test is one question, the same one that separates an editing service from a management service:

If nothing gets posted next week, whose fault is it?

Answer it for your business as it runs today, not as you intend it to run. Then match the answer to a tier.

"Mine, or my assistant's." You have someone who will reliably publish. What you need is files on time and a clean handover. That is Edit.

"The agency's, but I still decide what we make." You have footage and opinions, and the problem is that things get cut and then sit. That is Manage.

"The agency's, and I do not want to think about it beyond filming and approving." Nobody internally wants to hold the calendar, the platforms or the comments. That is Full Page.

If you cannot answer the question, that is also an answer. Nobody is accountable, and the page will drift. Manage is usually the place to start in that case, because it puts a name against the posting without asking you to hand over the plan.

What each tier is, as a level of accountability

The same footage goes into all three. What differs is how far our responsibility runs after you send it.

Edit

Per-video production. You send footage, we send back a finished piece. It is usually the cheapest way to work with us, and it is the right choice more often than agencies like to admit, because plenty of businesses already have a person who will post if the files show up.

Its weakness is the folder. Edits arrive, someone means to schedule them, a client call runs long, and the folder grows. If that has happened to you before, it will happen again, and better editing does nothing about it.

Manage

From $899 a month. We cut, package, schedule and post. Titles, captions, covers, aspect ratios, the conventions each platform expects, the calendar slot. You film, you approve, and you keep deciding what the page is about.

This is the tier for a business that has things worth saying and no reliable route from the camera to the feed. The value is the route. The route is boring, which is why it is the part that dies first in-house.

Full Page

$2,000 to $3,500 a month, depending on scope. Everything in Manage, plus we own the plan: what to film next, the calendar across every platform, one piece cut into the formats each platform wants, and the comments.

This is the tier for a business where nobody internally wants social media as a job. You are still the subject-matter expert and you still film. But the question of what the page is doing this month has an owner, and it is not you.

Why the price follows accountability rather than the file count

The first thing people notice is that the video count does not rise with the price. It should not, and it is worth knowing why before you compare two quotes.

Editing is the part everyone can price. It is mechanical and comparable, and it dominates proposals for that reason. The parts that cost more are the parts where someone has to be on the hook: the post out on time, a calendar that is real rather than a document, comments answered, the decision about what to film next made before the week starts rather than after.

A cheaper quote for the "same" output is almost always a narrower scope. The videos match. The responsibility does not. If you are comparing our Manage tier against someone's per-video rate multiplied out over a month, you are comparing a service that owns your Thursday against one that owns a file.

Signs you are on the wrong tier

The tiers are levels, and it is normal to be on the wrong one for a while. The signs are fairly specific.

• You are on Edit and should be on Manage if the last batch of edits is still unposted, or if your posting rhythm depends on one person's diary.
• You are on Manage and should be on Full Page if every planning conversation starts with "what should we film" and ends without an answer, or if there are platforms you meant to be on and are not, or if comments sit for days because nobody owns them.
• You are on Full Page and should be on Manage if you have hired someone who now wants to run the plan and is being paid to watch us do it. That happens, and moving down is the right call.

We have no contracts and you can move tiers whenever you like, so the cost of picking wrong is a month rather than a year. Start at the lowest tier that passes the test and move when it stops passing.

What each tier needs from you

Every tier needs footage and an approval step. What you should keep doing yourself is roughly constant across the three. The thing that changes is access.

Edit needs none. Files go back and forth.

Manage and Full Page need posting access, and this is where to be deliberate. Every major platform has delegated roles built for exactly this: Meta Business Suite roles, YouTube channel permissions, LinkedIn page admin roles, TikTok business roles. They sit alongside your two-factor authentication, they never involve your password, and you can revoke them in one click. That is the only kind of access we ask for.

It is worth checking, because it is not universal. When we read through competitor FAQ pages, only one answered the password and 2FA question at all, and its answer was that it requires your credentials. None said who owns the accounts or what happens to access when you part ways. There are threads on r/smallbusiness from people who paid an agency, ended it after two months and were unsure whether to ask for anything back, and from managers who lost access to several client accounts at once because everything had been wired through one login. Delegated roles prevent the second problem outright. The first is prevented by knowing which tier you bought and what it made the agency responsible for.

How to decide this week

Open the folder where your last batch of finished edits went, or the scheduler, or wherever they landed.

If the newest one is posted, and the one before it, and you did not have to chase anyone, you have a working publisher. Edit is enough.

If the newest one is sitting there, you do not have a publisher. That is Manage.

If you cannot find the folder, or you are not sure what the last batch was for, the plan is what is missing. That is Full Page.

Then ask whoever you are talking to, us included, the one question: whose fault is it if nothing posts next week? Whatever they say, that is what you are buying.